Amazon AWS clinches 33% cloud market share

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Amazon Web Services has built up an edge in the billion-dollar cloud computing market, a sector that is attracting key providers who are aiming to dominate the space amid increasing adoption as other providers attempt to catch up.

Data presented by Finbold indicates that Amazon’s AWS accounts for the largest share of cloud infrastructure service providers at 33%. Microsoft’s Azure platform ranks second with a share of 21%, followed by Google Cloud at 10%.

Elsewhere, Alibaba Cloud has a share of 6% to emerge as the top provider outside North America. IBM closes the top five category with a share of 4%. SalesForce has a share of 3%, followed by Tencent Cloud at 3% and Oracle Cloud at 2%.

Digital shift

The report highlights the drivers for the cloud computing market that is attracting key players.

“The cloud computing segment has recently accelerated amid a shift to digital products mainly powered by the impacts of the coronavirus pandemic,” it said.

“Amid the shift towards digital solutions, enterprises are increasingly considering the cloud as a vital digital transformation engine and a technology that improves business continuity,” explained Finbold editor Justinas Baltrusaitis.

“Furthermore, the growth of cloud computing has resulted in the providers emerging as ​​cash cows for their parent companies.”

However, the dominance by AWS is under threat since providers like Google and Microsoft are rolling out innovative products in order to attract new consumers.

In general, the dominance has also come under criticism, especially over antitrust concerns.

For instance, investigations have been launched against AWS for allegedly using its market dominance to stifle competition.