Ten years of Action in the Balkans

Action Global Communications, the region’s leading Public Relations network, celebrates this year its tenth anniversary in the Balkans with an expanding and diverse client portfolio of multinational companies and organisations in its Bucharest, Belgrade and Sophia offices.

The agency’s S.E. Europe network also includes the group’s headquarters in Cyprus and offices in Croatia, Albania, Kosovo, Bosnia and FYROM.

“South East Europe is particularly important to us due to a series of political and entrepreneurial developments such as the EU accession, the liberalisation of the energy market and the growing importance attached to it by major international conglomerates, all factors driving demand for quality strategic communication services,” said Tony Christodoulou, Managing Director of Action Global Communications.

“Local and international companies operating in these markets are aware of the growth potential and have realised the need to differentiate themselves at a communication level in order to be able to compete in an ever demanding and discerning marketplace,” he added.

Action Global Communications clients in Bulgaria, Romania and Serbia include British Airways, Unilever, BAT, OMV, Indesit, Logitech, ENEL, Goodyear, PETROM, Amadeus, Oxford Business Group, Subaru, Softwin and Piraeus Bank.

In Cyprus, Action Global Communications main clients are British Airways, Areeba, Merck Sharp & Dohme, BP Eastern Mediterranean, Pafos Aphrodite Festival, Cyprus Tourism Organization, Cyprus Rally, Adidas, Four Seasons.

This is a landmark year for Action Global Communications as it signals a decade of continuous presence and growth in the Balkans, a diverse market which we practically inaugurated and where today we possess a leading position, said Christodoulou.