Motorola, Inc. has expanded its offering of devices for “everyday communication” with the introduction of seven new W Series handsets. The new devices — W156, W160, W175, W180, W206, W213, and W377 — feature tools users need to stay connected, like FM radio, (optional headphones required), as well as Motorola’s proprietary CrystalTalk Technology, which automatically adjusts audio to ensure clear calls even in noisy environments.
“These devices are designed for consumers who are purchasing their first mobile phone, for those who simply want to talk and message on an easy-to-use phone, or for those who are looking to upgrade a basic phone,” said Stu Reed, President, Motorola Mobile Devices.
The W377 delivers excellent sound with an integrated FM radio and MP3 ringtones so users can personalize their mobile music experience. This handset also features an integrated VGA camera, Bluetooth wireless technology and popular preloaded games. Organization tools include one-touch SMS, speakerphone, mobile calendar and an alarm clock into a sleek and colorful flip-phone casing packed with 10MB of user memory.
The W206 and W213 keep you connected while standing out in a crowd using CrystalTalk Technology, excellent battery life, large phonebook for up to 500 entries, and SMS storage for up to 500 messages — all packed into an ultra-thin candybar design. A large color display, MP3 ringtones, pre-loaded games and WAP/GPRS keep consumers entertained on the go. Consumers can customize the W206 and W213 by downloading up to 1MB of wallpaper, screensavers and ringtones, with GPRS connectivity. The W213’s FM radio rounds out the entertainment experience.
With FM radio featured on the W180, and CrystalTalk Technology featured on both, the W175 and W180 are a step above what is expected on a phone for everyday communication. Both candybar style handsets are optimized for business with a battery time that supports long calls and one-key access to text messaging. Type out
texts quickly and accurately via SMS and iTAP predictive text entry and save the most important texts, up to 750 of them. The internal phonebook can hold up to 500 phone numbers so important contacts are never out of reach.
With an intuitive user interface, large display and sleek keypad, the W156 and W160 are extremely easy to use. The handsets feature all the tools consumers need to stay connected, including FM radio on the W160 and Motorola’s CrystalTalk Technology on both. The ultra-thin candybar design features excellent battery life, allowing more standby and talk time between charges, and consumers can personalize their phone and easily identify callers with 10 preloaded 32 channel polyphonic ringtones and 15 standard alert ringtones.
All products will be available during fourth quarter of 2007.
