BA is top airline superbrand

British Airways has scooped third place in the annual Superbrands awards for top business brands and has been recognised as the strongest airline business brand in the UK.

This was announced together with the UK’s top 500 business brands as voted for by the Business Superbrands Council and over 1400 business professionals surveyed by research agency YouGov on behalf of Superbrands. The choices were based on the quality, reliability and distinctiveness of the brand.

British Airways Manager Cyprus, Marianna Trokoudes said: “We are delighted to have been recognised as the top business brand in the airlines’ category and to have featured in the top three best business brands. To follow such established and internationally recognised brands as Microsoft and the BBC is high praise indeed. We’re always particularly pleased to receive an award that is chosen by the business community.”