Cyprus needs more than branding

Businesses must improve if they want to exploit the government’s ‘Cyprus Made’ campaign to rebrand the island as a manufacturer of quality goods, said the Chamber of Commerce and Industry. Earlier this

Coca-Cola is strongest brand in US

Coca-Cola is America’s strongest brand with the world-class company enjoying a Brand Strength Index (BSI) score of 93.3 out of 100, according to a analysis. Moreover, the iconic beverage company has