Nokia 1650, 2660 elevate entry market to new level

Featuring contemporary metallic accents and strong feature sets, Nokia brings a compelling combination of form and function to the entry market with the announcement of the 1650 and 2660 entry-level devices designed to give consumers more features and a higher level of design, that will be available in the second quarter of 2007.

“Whether the consumer is a first-time buyer who has little experience with mobile phones, or a more well-versed customer looking for a new mobile phone for personal or business use, each will find what they need in one of these new products,” said Soren Petersen, Senior Vice President, Mobile Phones, Nokia.  “Creating a mobile phone that combines an intuitive user interface and easy-to-use functions with an attractive design is at the heart of Nokia’s entry market strategy.”

Designed to deliver a wide range of mobile features, the contemporary Nokia 1650 offers an aspirational design and practical features to help consumers balance their personal and professional lives. Supporting up to 75 local languages, the 1650 comes equipped with a flashlight, music-on-the-go via FM radio and MP3-grade ringtones. With an integrated application that allows for a pre-set time limit to be set for each call, it answers the need for cost control that is especially important in entry markets. Nokia estimates that the retail price for the 1650 will be around 55 EUR, excluding taxes and subsidies.

The Nokia 2660 features a fold-style design with dual screens, packed with features designed to allow entry market consumers to stay connected to work, family or friends. It features GPRS technology for email and Internet access, Bluetooth support, music on-the-go via FM radio, MP3 ring tones as well as enough memory for a 500-entry phonebook. An integrated handsfree speaker function and long battery life add an extra measure of convenience for 2660 owners. Nokia estimates the retail price for the 2660 to be around 85 EUR, excluding taxes and subsidies.