Brother Gulf, ICCE to combat counterfeit consumables

Brother Gulf has joined the Imaging Consumables Coalition of Europe (ICCE), an anti-counterfeit coalition in the imaging consumables industry, to combat counterfeit imaging consumables flooding the EMEA market. Counterfeit imaging products have captured a 7% share in the USD 39.5 bln EMEA imaging consumables market as indicated by Cap Ventures in 2005 and with ICCE as the lead organizer, Brother Gulf and five other coalition members are conducting the first counterfeit awareness workshops in the UAE.

The anti-counterfeit workshops are running in March at several venues and being attended by Dubai local authorities from the police, free zones, ports and customs. During the workshops, Brother Gulf will give audio-visual presentations and show actual samples of counterfeit and original products and provide checking devices that will help authorities determine whether goods are original or imitations.

“Counterfeit products violate a manufacturer’s intellectual property rights, and in the imaging solutions sector particularly, poses health risks for consumers. For instance, fake inks and toners which are not manufactured to standards can be toxic and dangerous. With the global counterfeit trade value estimated at USD 400 bln, the crime has very serious implications,” said Jagdeep Gill, Director, ICCE.