Drawing upon the accolades of its highly regarded L’Amour Collection, Nokia has joined creative forces with talented fashion designer Giambattista Valli to craft the Nokia 7373 Special Edition. For this one-of-a-kind cooperation between a thriving creator of new designs and the pioneer in mobile fashion accessories, Nokia returns to the style capital of Paris during Fashion Week. Here the efforts to fuse fashion with mobility began in 1999 with the introduction of the Nokia 8210.
“I was intrigued by the inspiration to define the mobile phone as a fashion accessory,” explains Giambattista Valli. “Like a dress, shoes and jewellery, the Nokia 7373 Special Edition phones follow the theme of my collection and I immediately imagined them as silhouettes dressed in my work. Depending on your mood, you swap bags and transfer the contents. Amazing to see how Nokia has applied this idea to the world of mobility. Just swap SIM cards from one mobile phone to another to match your personal style.”
A true fashion phone, the 7373 combines the splendor of the L’Amour Collection and Valli’s trendsetting talent. It comes in two contemporary colors, both paired with signature Giambattista Valli phone accessories. The Nokia 7373 Special Edition Powder Pink marries the faded luxury of grand architecture of the L’Amour Collection with Valli’s iconic pearl necklace for a strap and a miniature pink skull. This unique set is Valli’s interpretation of the contradictory elements of an intensive romance. The 7373 Special Edition Black Chrome fuses its elegant glossy black appearance with an en vogue gros grain and onyx-like crystal strap. A black skull adds the finishing touches to a sensually appealing display of fashion.
For style-conscious consumers, the 7373 resembles a beautifully designed invitation into the world of catwalks and glamour. It grants its owner an exclusive glimpse into the world of Giambattista Valli. Each handset comes pre-loaded with a “backstage pass” – a “behind the scenes” video – setting the mood for a glance into Valli’s life and inspiration. The footage is complemented by a selection of matching Valli wallpapers, graphics and the exclusive ringtone “Rhodium”, available only on the 7373 Special Edition.
The Nokia 7373 Special Edition will be unveiled during Paris Fashion Week at the “Dress your Nokia in Giambattista Valli” party. With an estimated retail price of EUR 280 excluding taxes and subsidies, it will be available in select European markets in March.
