Live mobile TV of Helsinki track event

Mobile TV broadcasts continue at the IAAF World Athletics Championships in Helsinki from August 6 to 14, where the guests of the companies behind the Finnish Mobile TV project will be able to use mobile TV for the first time at an international sporting event.

The Finnish Broadcasting Company (YLE) will be providing mobile TV users with a multi-channel package, including a domestic broadcast of the Championships, the compilation broadcast for international distribution and five special broadcasts of individual events (running, track and field, walking and the marathon) from start to finish.

During the World Championships, the mobile TV users also have access to regular YLE, CNN, BBC World and Eurosport TV programs. The real-time TV programs will be watched on the Nokia 7710 smartphone equipped with a special accessory to receive the broadcasts.

Mobile TV project partners Digita, Elisa, MTV, Nelonen, Nokia, Sonera and YLE jointly conducted the pilot in Finland from March 8 to June 20. According to the initial pilot results, mobile TV services proved popular with the participants of the project. Familiar TV channels were watched also on a mobile device and the test users watched between 5 to 30 minutes of mobile TV per day.