CRM, IBM in LTV subscription project

CRM.COM Software, IBM and Lumiere TV Public Co. introduced a web-based subscription automation project for the pay-TV station in a record time of three months boosting the company’s subscriber base to over 40,000.
CRM.COM Software used IBM’s WebSphere platform to implement a system to improve productivity in the database management and customer service in areas such as billings, automation of standing orders, etc.