BA creates ‘advisory board’ of young flyers

In the first initiative of its kind for an airline, British Airways is inviting young travellers to join an advisory board created to develop its brand and services in line with young people’s thinking.

The British Airways Kids’ Council, will consist of 12 young people (aged 8– 14 years) from across the globe and will be chosen by a panel of BA marketing and brand experts. They will meet twice a year at BA’s headquarters near Heathrow.

British Airways Manager Cyprus Marianna Trokoudes said: “The aim of the advisory board will be to influence the way in which British Airways as a brand develops its services for this group of people. Children have great imagination free from constraints, so they can provide valuable insights and creative ideas. And above all, kids are very honest so will be able to teach us a lot about what really matters when moving a business forward and being in touch with the customer. As such, we’ll be looking for honesty, good and unusual ideas, and a sense of fun when recruiting the members.”

She added: “Children are very important to British Airways, both those who fly with their families and on their own. We have seen an increase in the number of young people flying in recent years. The children of today are the travellers of tomorrow and we take seriously as a consumer group in their own right. Forming the Kids’ Council will help us shape our service to them.”

British Airways is asking young flyers aged 8 – 14 to write 200 words in English, explaining why they should be on the Kids’ Council, the ideas they have and things they enjoy most about flying.

They can send and email to [email protected] or write to British Airways Kids Council,

, the latest by April 27.