Ericsson mobile internet with X-Series for 3 UK

The X-Series from 3, developed in partnership with Ericsson, marks a turning point in mobile services – making popular internet applications available on mobile handsets on the 3 network in the UK.

Within their UK Managed Services partnership, Ericsson and 3 developed the X-Series, a new service that includes services from Skype, Sling, Orb, Yahoo!, Microsoft Windows Live Messenger, eBay and Google from their mobile phones.

During the project, Ericsson was responsible for assisting in the end-to-end services development and delivering the systems integration. Ericsson also provided solution design, development, verification and integration services. The project involved many aspects of the 3 business, including handsets, core network, IP, billing, customer care and content management.

3 developed the global partnerships with the leading Internet brands included in the X-Series service and also developed the branding, marketing and flat rate mobile broadband pricing.

The new service, including many different functions from the IT, internet and media sectors, were smoothly integrated on the 3 network. Additionally, Ericsson took responsibility from day one for implementing and operating the necessary IT and network systems to meet all contracted service level agreements.