Ericsson and Napster have announced the first European launch for Napster Mobile, with Irish mobile phone operator O2 Ireland. O2 Ireland is also the first operator to launch Napster Mobile in i-mode.Â
O2 Ireland customers will be able to search, browse, preview and purchase full-length songs from Napster’s immense catalog and enjoy Ericsson-aggregated personalization content via their i-mode, WAP and Java-enabled wireless handsets.
The service also features an engine which makes content recommendations based upon each consumer’s musical taste, and dual delivery, a feature that sends a copy of the content purchased on the handset to the customer’s PC. Napster Mobile gives customers access to Napster’s expert programming on the handset, including featured artists and top tracks of the day.
Gerry McQuaid, Commercial Director, O2 Ireland, says: “The Napster brand is instantly recognisable as one of the world’s biggest music brands with 2 mln tracks available immediately for our i-mode customers. Our customers have asked us for on-line music brands and we are delighted to provide the Napster catalogue as part of our i-mode service.”
O2 Ireland customers will be able to search, browse, preview and purchase full-length songs from Napster’s immense catalog and enjoy Ericsson-aggregated personalization content via their i-mode, WAP and Java-enabled wireless handsets.
The service also features an engine which makes content recommendations based upon each consumer’s musical taste, and dual delivery, a feature that sends a copy of the content purchased on the handset to the customer’s PC. Napster Mobile gives customers access to Napster’s expert programming on the handset, including featured artists and top tracks of the day.
Gerry McQuaid, Commercial Director, O2 Ireland, says: “The Napster brand is instantly recognisable as one of the world’s biggest music brands with 2 mln tracks available immediately for our i-mode customers. Our customers have asked us for on-line music brands and we are delighted to provide the Napster catalogue as part of our i-mode service.”
Ericsson will host, integrate and manage the round-the-clock-operations of the service for O2 Ireland under a managed service agreement.
O2 comprises mobile network operators in the UK and Ireland, along with integrated fixed/mobile businesses in Germany and the Czech Republic. It also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint ventures in the UK and Germany respectively as well as 100% ownership of Be, a leading UK fixed broadband provider. In addition, the group includes O2 Airwave, which supplies secure digital communications to the emergency services and other public safety organizations.
In Ireland O2 is a leading provider of mobile services, offering communications solutions to 1.6 mln customers.
In Ireland O2 is a leading provider of mobile services, offering communications solutions to 1.6 mln customers.
