Motorola, MTV launch Head and Body “Made For Mobile”

Motorola, Inc. and MTV Networks International, a unit of Viacom Inc., have introduced Head and Body, the first time an entertainment series especially created for the handset has been launched on a global scale. This follows in the tradition of Motorola’s groundbreaking technological innovation and MTV International’s expertise in creating compelling content designed specifically for young people.

Head and Body is a series of eight short mobisodes that follow the comedic adventures of a character whose head is detached from his body. Shot in Tijuana and Los Angeles, the live action series follows the characters — i.e. his detached head and his body — and how they work together to attempt to meet women, keep fit and knock over as little as possible.

Starting Thursday, the mobisodes will be disseminated through MTV Networks International’s mobile distribution channels and via Motorola’s web site, www.hellomoto.com, in markets across the Asia-Pacific, Latin America and Europe. In the U.S., MTV Networks’ Comedy Central is also distributing the content. More information regarding local distribution is available at www.headandbody.com.

Head and Body was produced for MTV Networks International and Motorola by Jeff Labbé and Mike Folino at @radical.media. The original score was composed by Paul Westerberg (The Replacements).

MTV Networks International includes the premiere multimedia entertainment brands MTV, VH1, Nickelodeon, TMF (The Music Factory), Paramount Comedy, VIVA, The Box, FLUX and Game One seen in 421.9 million households in 169 countries and 22 languages via 111 locally programmed and operated TV channels and 94 web sites.