BUSINESS: Baker Tilly refreshes its global brand

Baker Tilly International, a leading firm of auditors, accountants, tax consultants and business advisors operating in 147 countries, proudly presented their new logo, visual identity and their new goal ‘Now for tomorrow’ at events held globally, including their Cyprus offices.

“Aimed at strengthening and modernising how we represent our network to clients, our people, our profession and the communities in which we operate, all the core elements that comprise Baker Tilly’s visual identity – colour, fonts, imagery, and the applications in which they reside – have evolved,” said Baker Tilly International.

Speaking on the new identity, Ted Verkade, CEO of the network, said: “Beyond our expertise and proven capability to serve global clients, we want the Baker Tilly brand to be synonymous with our commitment to building great relationships and having great conversations to ensure great futures.”

“From today, Now, for tomorrow will serve as both our purpose and our tagline, becoming central to our brand and at the forefront of our communications”.

Verkade said the new symbol is inspired by organic growth patterns found in nature.

“It signifies our capacity to be agile and adaptable to the unique needs of our clients. The wordmark is in all lowercase letters to represent our personal and approachable nature. The removal of the space between Baker and Tilly signifies our cohesive network.”

The emphasis on a new brand identity reflects Baker Tilly International’s desire for a more unified representation across its global network.

The new visual identity went ‘live’ on 3 December, with more than 70 firms unveiling the new identity in their marketplace.

The remainder of firms eligible to trade as Baker Tilly will launch the new identity before 31 January 2019, by which time member firms in over 130 territories will trade as Baker Tilly.