Ericsson’s HyC and Telecinco launch F1 live via mobile TV in Spain

Spanish fans of Formula One can watch this season's races live on their handsets thanks to HyC – part of the Ericsson group – in partnership with Boomerang TV and Spanish broadcast network Telecinco. The mobile TV service was launched in May.
Under the terms of the agreement, Ericsson's HyC supplies an end-to-end, scalable service including encoding, editing and transmission, which enables Boomerang TV and Telecinco to stream the Formula One races to mobile subscribers via live or scheduled repeat broadcast.
Live streaming to the consumer is a key aspect of the agreement. Viewers can enjoy personalized coverage and choose between live streaming and downloading selected moments of the races which are recorded, archived, managed and published automatically in real time as part of the service.
Streamed via the first off-portal in Spain, the service will run through the Formula One season, which ends in early November.
HyC delivers IPTV and mobile TV consultancy and systems integration services to telecom service providers and media houses. The services provided include format transcoding and adaptation of mobile content. For more information, visit www.hyctv.com .