Ericsson will showcase the latest in multimedia and broadband, including several world firsts, at the Mobile World Congress in Barcelona, Spain, February 11-14. Ericsson’s demonstrations will unveil the latest developments in television, mobile broadband and energy efficiency. Visitors will be able to experience the technology and learn about the services’ capabilities at Ericsson’s main conference stand, located in Hall 8, La Fira, and in the TV pavilion and outdoor area.
Meet Jessica – a true digital native*
Jessica has grown up with technology and seeks creative new ways to communicate and consume multimedia services on any device. Jessica demonstrates the new opportunities for television, including IPTV and mobile TV. Visitors will also be able to explore the technology that makes interactive multimedia possible, including the new Multimedia Communications Suite, services over IMS, and MBMS (Multimedia Broadcast Multicast Service), which allows simultaneous broadcasting to a large numbers of users.
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Meet Tom – a true careerist
Tom leads a hectic life: he is a careerist, a father and a football fan. He can still manage his life and be on top of things thanks to the advanced mobile multimedia solutions Ericsson and his operator provide him with. Step into his shoes and follow him around a normal day to see how broadband, enterprise and voice services merge seamlessly around him. Visitors can experience interactive IPTV solutions; voice services such as AMR Wideband, HSPA and mobile broadband modules; hosted enterprise solutions including Multimedia Contact Center; Converged Center; Mobile push email/calendar; and web-integrated mobile GPS navigation.
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Meet Mosi – an empowered phone user
Mosi is a carpenter in Nigeria whose life is changing dramatically following the introduction of mobile telephony. Through him, Ericsson will highlight how mobile telephony can improve socioeconomic conditions, while offering operators a sustainable business model in emerging markets. Visitors can see how technology such as Voice SMS, together with innovative solutions such as complete solar-powered radio sites, supports profitable network expansion while helping bridge the digital divide.
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The Individual TV Experience at the TV pavilion
Visitors to Ericsson’s TV Pavilion will be able to experience the whole process of producing, managing, distributing and consuming the TV content. Ericsson’s end-to-end TV capabilities – across multimedia, network and services domains – are on display.
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Innovating energy efficiency outdoors
Ericsson will showcase its innovative energy efficient solutions. Optimizing energy efficiency will not only reduce environmental impact, it will also cut network costs and help make communications more affordable for everyone. Mobile network efficiency starts with good design and continues with excellent individual core and radio site performance.
Utilizing alternative sources of energy such as solar, wind and bio-fuels will make communication more accessible and will reduce reliance on fossil fuels and further reduce environmental impact.
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HSPA – the global technology of choice for mobile broadband
At the HSPA Pavilion, Ericsson will demonstrate key HSPA characteristics that underpin WCDMA/HSPA networks worldwide, providing economies of scale and spectrum efficiency.
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IMS
Ericsson will host the world’s first demonstration of the new IMS multimedia telephony standard, 3GPP/NGN MMTel, over HSPA using handsets with a commercial mobile chipset from Ericsson Mobile Platforms. IMS-based services offer communications that enrich the user’s experience, providing multimedia-enhanced applications. It is a key element in the next generation architecture and makes it possible to provide any service to any screen.
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LTE
LTE is a continued evolution of the 2G and 3G networks and is an integrated part of the full service broadband concept. Different applications are demonstrated end-to-end over a flat network architecture that is based on the Long Term Evolution (LTE) and the System Architecture Evolution (SAE).
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National Security and Public Safety
For the first time at the Mobile World Congress, Ericsson will showcase its National Security and Public Safety solutions. It will demonstrate how broadband technology can be used in emergencies and makes innovative use of instant radio communications via the cellular network.
