Falling notebook prices, growing broadband to boost Greek PC market

In line with the first half of the year, the Greek PC market continued to expand in 3Q07, with shipments growing by 32% YoY, reaching the highest growth in Western Europe.

However, growth remained slightly below expectations due to the devastating wild fires in the summer and the elections in September, which diverted the attention of both consumers and businesses from PC purchases.

Growth continued to be driven by portable demand, with notebook shipments increasing by 39% YoY. Sustained buoyancy in the consumer market has been the key engine of this momentum, stimulated by credit facilities up to three years and aggressive retail offerings in the back-to-school period.

SMBs continued to migrate to mobility as well, benefiting from attractive prices and more dedicated products with improved connectivity. Desktop shipments also recorded robust growth at 26.8%, driven by the ongoing computerisation of the public sector as well as healthy demand in the consumer space, due to lower PC penetration rates.

(source: IDC CEMA)