Ericsson to develop, host 3’s music service in Sweden, Denmark

Ericsson has been selected by leading operator 3 to develop and host its award-winning mobile music service, 3Music, in Sweden and Denmark.

Under the agreement Ericsson will have end-to-end responsibility for 3’s world-leading music service, including systems integration, operations and development of new features. The service will give more than 885,000 Danish and Swedish customers seamless access to music-related content from a variety of international and local record labels directly via their mobile devices.

The superior experience also includes ring tones, wallpapers and downloads and streaming of full-length audio, video and play lists, with the option to access the service via either mobile or web portals via Dual Delivery. Ericsson will take over the responsibility for the music service as from the first quarter of 2008.

The enhanced music solution for 3 leverages on both Ericsson’s existing solution for mobile music that has been successfully delivered to more than 20 customers worldwide and over ten years of experience in managed services.