Millennials, Gen Z want NFTs in investment portfolios

1 min read

More than half of millennials and nearly three-quarters of Generation Z are considering including NFTs into their investment portfolios, according to a new survey.

The findings from a worldwide poll carried out by financial advisory and fintech deVere Group among 600 clients, show that 52% of those born between 1980 and 1996, and 74% of those born between 1997 and 2012, would welcome the inclusion of non-fungible tokens (NFTs) into their portfolio mix.

An NFT is a digital asset, such as an image, audio clip or GIF, whose ownership is recorded on a tamper-proof digital ledger known as a blockchain.

This emerging asset class took off in a considerable way last year with a digital-only piece of art selling for $69 mln. Since then, an increasing number of celebrities, and artists, as well as fashion, music, tech and sports brands have been creating, buying and selling NFTs.

“Digital natives – those who have grown-up immersed in a fully accessible digital life – understand that unique, highly portable and transferable digital assets have an intrinsic value and that this is a trend that will inevitably grow moving forward,” said deVere CEO and founder Nigel Green.

“They know that how we live, study, work, interact and enjoy downtime is increasingly digitally orientated.  As such, it’s natural to want to take digital representations of fashion brands, music, sport and art into the digital space – and now we can with NFTs.”

Green said this groundswell of digital engagement is creating new business models across many sectors.

“Sensibly, younger generations – who instinctively better understand it – appreciate that, therefore, it’s going to shape the future of investing,” he said.

“They’re keen to have a stakeholding in this new financial ecosystem by including NFTs in their portfolios.

“We expect this could be a sound strategy. Not only because NFTs are likely to be an intrinsic component of the digital architecture of the future, but also because this hot new asset class can act as a major diversifier in investment portfolios.”

Proper diversification

Green added that proper diversification of a portfolio across asset class, sector, region, and currency is the best way an investor can best position themselves to mitigate risks and to seize opportunities when they are presented.

“NFTs have a very low correlation to other assets, such as stocks and bonds, and can, therefore, lower your portfolio’s overall risk and volatility levels.”

With NFTs becoming increasingly mainstream by those wanting to seriously build wealth for the long-term, deVere Group las month launched dV Gems, a non-fungible token (NFT) platform that aims to give investors access to an emerging asset class and streamline digital ownership.

“No longer content to consider only traditional portfolio components, such as stocks and bonds, younger generations are set to own a raft of different digital assets too. And this makes sense in today’s world,” Green concluded.