TOURISM: Can Cyprus hold on to Brits amid Brexit and falling pound?

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Hotels must maintain their prices, the CTO needs to spend more on marketing and extend the holiday season further

By Natalie Leonidou

Tourism is one of the biggest contributors to the Cyprus economy, which is why the tourism industry is well aware of the fall in the pound sterling that could potentially harm the strong relationship between the British holidaymaker and the ‘Island of Aphrodite’.


 
Industry experts are warning against complacency and have suggested measures to counter any negative outcome from a weaker sterling which could impact and limit overseas travel choices in Britain. These include maintaining hotel prices, increasing flight availability, a bigger promotional budget and extending the tourist season further to make it a more attractive destination all year round.

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