BMW Motorrad sold 7.2% more units in 2014 than in the year before, achieving a record sales figure for the fourth time in a row. With 123,495 sold last year (2013: 115,215), the manufacturer delivered more motorcycles and maxi scooters than ever before. In December, deliveries rose by 10.9% to 7,032 units (Dec 2013: 6,343).
Germany continues to be the most successful single market for the Bavarian brand, with around one fifth of all units, or 21,714 vehicles, sold last year. Once again BMW Motorrad was the segment leader in its home market with a market share of over 25%. The USA followed in second position with 15,301 motorcycles sold, 1,201 more than in the previous year. The next largest single markets are France (11,600) and Italy (10,487). Brazil continued to perform strongly with 7,603 units.
In the market segment for 500cc and above, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.
“Our aim is to achieve record sales again in 2015,” said Stephan Schaller, President of BMW Motorrad.
“In 2014 we launched five new models worldwide. These made a major contribution towards achieving the positive sales numbers. The R nineT got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start, exceeding our own expectations. BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution. The electric maxi scooter is the first vehicle of its type for us. It builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May.”
The most popular BMW motorcycle with over 40,000 units sold is the R 1200 GS (24,380) together with its sister model R 1200 GS Adventure (16,242). The R 1200 RT takes third place with 12,140 units sold. The R nineT sold exceptionally well. In its first year of sales already 8,488 units were delivered worldwide. This makes the roadster the fourth most successful model in the BMW Motorrad range.
The Munich-based company said that the coming season will see numerous innovative and emotional vehicles added to the product portfolio. The new S 1000 RR will be available at dealers as of spring 2015. The next generation of the supersports bike offers increased engine output, a 4 kg weight reduction and even greater usability. With the new R 1200 R and the R 1200 RS two new flat-twin boxer-engined models will be launched in the new season. With the new edition of the F 800 R, BMW is continuing its series of powerfully distinctive parallel twins.
BMW Motorrad is also launching the fourth member in the line-up of high-power motorcycles with straight-four-cylinder engines and a distinctly sporty bias – the S 1000 XR in a brand-new blend dubbed "adventure sport".
