The European Commission has adopted a strategy favouring the take-up of mobile TV across the 27 EU member states urging the industry to facilitate and accelerate the deployment of mobile TV across
“Mobile broadcasting is a tremendous opportunity for
Until now, the introduction and take-up of mobile TV in the EU has been slow while
For example, the mobile TV penetration rate of
The Commission is strongly committed to the success of mobile TV which could be a market of up to €20 bln by 2011, reaching some 500 mln customers worldwide. The Commission sees the Communication on Strengthening the Internal Market for Mobile TV as crucial to create jobs and business opportunities for content creators, service providers and hardware manufacturers, and to bring new value-added services to citizens.
Three key success factors have been identified by the Commission for mobile TV take-up:
— Standards/interoperability: The Commission will promote consensus around a common standard, to reduce market fragmentation caused by multiple technical options for mobile TV transmission. The universal success of the GSM standard proves the benefit of a common standard. Currently, DVB-H (Digital Video Broadcasting for Handhelds) technology is the strongest contender for future mobile TV, with successful commercial launches and trials in 18 European countries, and increasingly worldwide. The Commission will prepare the inclusion of DVB-H in the EU’s official list of standards and will encourage its use in all 27 member states. It will look closely at market developments over the next months and come with proposals in 2008 including, if necessary and appropriate, mandating the use of DVB-H.
— Spectrum: Today’s Communication outlines the need of an EU strategy for the “digital dividend”, the premium spectrum that will be freed up by the switch-off from traditional analogue to digital TV broadcasting. The Commission wants member states to make spectrum available for mobile broadcasting as quickly as possible, including in the UHF band (470-862 MHz) as it becomes available. This is considered the most suitable spectrum for mobile multimedia services due to its technical characteristics. The Commission has also initiated the opening to mobile TV services of another frequency band, the so-called L-band (1452-1492 MHz) as a fallback solution.
— A favourable regulatory environment: National approaches to regulating mobile TV vary considerably at the moment. This generates regulatory uncertainty across the EU. The Commission considers that mobile TV is a nascent service and as such should benefit from “light touch” regulation. It will organise an exchange of best practice and provide guidance for a coherent framework for mobile TV authorisation regimes.
The year 2008 is considered by the Commission as a crucial year for mobile TV take-up in the EU due to important sports events, such as the European Football Championship and the Summer Olympic Games, which will provide a unique opportunity for raising consumers’ awareness and for the adoption of new services.
In March 2006 the Commission encouraged setting up a European Mobile Broadcasting Council (EMBC) to promote mobile TV in