Motorola, Inc. expanded its ROKR family of music products with the introduction of the ROKR E8 mobile device, the EQ5 and EQ7 wireless speaker systems and new stereo headsets at the 2008 International Consumer Electronics Show in
This new generation of ROKR products offers consumers a complete music ecosystem that can help them enjoy their favorite tunes while on the go.
“ROKR E8 is a no compromises device — it’s both an MP3 player that makes great phone calls and a mobile phone with tremendous audio capabilities. With our unique ModeShift technology, we’re dispelling the myth that mobile phones with music features are inferior to stand-alone audio devices,” said Stu Reed, president, Motorola Mobile Devices. “Rounding out our ROKR portfolio, our new music accessories provide consumers with a number of ways to enjoy their music.”
The key features in ROKR E8 include ModeShift technology that transforms the device from phone to music player with the touch of a button, haptics technology for tactile response when a virtual key is pressed, FastScroll navigation wheel, the patented CrystalTalk technology for call clarity even in noisy environments, and Windows Media Player 11 compatibility that enables easy transfer of tunes from the PC to the device
Using breakthrough ModeShift technology from Motorola, the quad-band GPRS/EDGE device presents users with only the controls they need, at the time they need them, instantly transforming from music player to phone with the touch of a button.
When powered off, the surface of ROKR E8 is smooth, with no visible keys. Power on the device and it presents a virtual numbered keypad on the front surface. With one “press” of the virtual music key, the phone keypad disappears and control keys for the music player — play, pause, fast forward and rewind — appear in its place.
In music mode, ROKR E8 delivers great sound through a three-dimensional stereo feature that enhances two-channel audio and an on-board equalizer. Music can be enjoyed on the built-in speaker, with a compatible Bluetooth enabled stereo headset, or through a wired headset plugged into the 3.5mm jack. It also helps consumers discover new music with a built-in FM radio and support for Song ID . The 2GB internal memory can store up to 1,500 songs, and the external memory is expandable up to 4GB with an optional microSD card. Music transfers quickly with USB 2.0. The device is compatible with Windows Media Player 11 on the PC, which also provides access to more than 200 online music stores.
The Motorola EQ5 and EQ7 are the first wireless speakers that provide mobility for both music and speakerphone calls. With rich, stereo sound and elegant style, both portable speakers can easily connect with almost any MP3 player, PC or mobile phone through wireless Bluetooth technology (including A2DP Bluetooth profile) or a wired 3.5 mm jack. This is a sleek, pocket- sized device with a convenient kickstand for standing upright and a rechargeable battery to play music or take calls with wireless freedom.
The wireless music experience has been enhanced with the Motorola S9-HD, an upgraded version of the award-winning ROKR S9. This improved headset adds surround sound with SRS WOW HD technology, while reducing ambient noise and providing more comfort with redesigned ear buds.
The Motorola S605 Bluetooth Stereo Clip Headset gives wired music devices a wireless option. With stereo Bluetooth technology, this affordable and lightweight clip-on pendant and headset provides wireless connections to Bluetooth enabled phone while staying simultaneously connected to streaming music or FM radio.
Motorola is also launching several new wired companion products to satisfy any style and add comfort, design and incredible sound to your mobile music experience:
— the EH70 in-ear stereo headset with an acoustic design that delivers rich sound quality with full-range frequency response and low distortion;
— the EH50 Stereo Headset that features proprietary TrueComfort design, with flexible ear hooks for a secure, comfortable fit, as an unobtrusive ear bud design and discreet, lightweight, enhanced microphone for calls;
— the EH25 Stereo Headset that creates a fashion statement among wired headphones with four available colours, exceptional sound quality, a compact carry case and a discreet microphone for taking calls; and,
— he EH20 stereo wired headset that offers great bass response, stylish design and a customizable fit at an affordable price.
Availability
ROKR E8 is expected to be available in Q1 2008. The EQ5, EQ7 and new wired and wireless accessories are expected to be available in Q2 2008.
