Motorola invests in Tilefile Australia

Motorola Inc.’s strategic venture capital arm, Motorola Ventures, has made an equity investment in Tilefile Limited of Australia, which developed an innovative social media platform that connects users and communities through a “content-neutral” media format.

“It is clear that Tilefile is powering the next generation of social interaction around media through its unique and content neutral approach,” said Reese Schroeder, managing director, Motorola Ventures.

“A Tilefile is a piece of media wrapped in people. For this we had to build the foundations for an entire new platform. The Tilefile.com web application is just the beginning. We intend to see the Tilefile format make its way to at least three types of screen,” said David Bolliger, chief executive officer, Tilefile.

The platform wraps videos, photos and audio into a single content-neutral format called a “Tile.” Social activity gathers around each Tile. The “front” of a Tile is the media; the “back” of a Tile is the community. This clear distinction results in a less fractured media experience.

Rather than navigating through Internet pages, users have a non-linear view of multiple “social media packages” suitable for both phone and web. Tiles can be joined with others to form combinations that can be easily shared or launched to other locations on the Internet. The social activity centered around the Tiles “travels with” them. Through their centralized principle for organizing experiences, Tilefile aims to link people and their communities in an endless play of messaging, sharing and publishing.

Tilefile’s early investors include ngi group (formerly Netage), who were investors in Mixi, Japan‘s dominant social network. Through its patent pending format and platform, Tilefile looks to bridge the experience gap between the large screens of PCs and Televisions and the small screens of mobile devices.