Mindware promotes Microsoft solutions in Kuwait, Qatar and Bahrain

Mindware, a leading IT distributor in the Middle East and one of the premier Microsoft Authorised distributors in the UAE, Oman, Yemen, Jordan and Lebanon, has announced a market expansion for its Microsoft portfolio into Kuwait, Qatar and Bahrain. The company will leverage its regional stronghold and extensive distribution network in order to ensure maximum market reach for Microsoft’s Volume License programmes.

Mindware is set to target small to medium-scale businesses and educational institutions and expects to capture considerable market share in both sectors of the booming IT markets. It will bring cutting-edge yet economical volume license solutions such as Open License, Open Value and School Agreements as well as Full Packaged Products (FPP).

“We intend to grow the business together with our partners by creating a truly symbiotic relationship. Microsoft products have consistently enjoyed strong demand pull in these markets where we previously catered to the enterprise segment, and our latest expansion will leverage the competitive edge of our companies in order to tap the mid-market and SMB segments. We expect to earn 30-40% in additional revenues, as these countries have rapidly expanding IT sectors and higher adoption of legal software,” said Jeff Jacob, Microsoft Product Manager, Mindware.

Mindware has successfully penetrated the regional market with sustained stronghold in the UAE, Saudi Arabia, Lebanon and Egypt. The company has seen multi-million annual revenues with 2006 earnings reaching USD 190 mln.