Brother Gulf aims for 100% growth in 3 years

Brother Gulf, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs and enterprises, has announced that it is targeting to double its revenues within the next three years.

The manufacturer aims to leverage its sustained revenue growth, and recently held a strategic planning workshop with its partners and distributors where newly appointed Managing Director, Shinji Tada outlined strategies that will consolidate its presence in the MENA region.

The Japan-based manufacturer, who pioneered the compact “Multi Function Center“, or the “all-in-one“, currently has enjoyed a 70% growth of the Multifunction Centers market across the Middle East and is looking to double its market stronghold through aggressive product launches and marketing plans.

Commenting on the business plans and continued expansion of the company, Shinji Tada said, “through our heightened focus on corporate as well as retail sales, product groups and aggressive pricing, we are confident that Brother Gulf can tremendously benefit from the booming Middle East and African markets in the coming years.”

Brother Gulf recently launched a complete range of innovative color inkjet Multifunction Centers (MFCs) under the MyHome and MyOffice series segments, which have since generated positive response in the regional market. The company’s market success spurred its expansion into the Iraqi market as well as the Group’s recent opening of a new factory in Vietnam.

Delivering top-of-the-line solutions, Brother Gulf has continually increased its market share since it began its operations in the Middle East in 1991. The company’s regional hub in Jebel Ali Free Zone in Dubai supplies spare parts and products as well as provides sales and technical support to its extensive network of distribution partners across the Middle East and African markets.