Ericsson wins mobile TV contract with Síminn Iceland

Ericsson has been selected to provide its mobile TV solution to Síminn, Iceland‘s largest mobile operator.

The deal will provide Síminn with one of the world’s fastest channel selector, making mobile TV channel surfing much more convenient – just one click on the mobile handset is needed to change channels. And its customers will also have access to an easy-to-use mobile TV service, including the Electronic Programming Guide (EPG).

Ericsson is delivering a complete mobile TV and video solution, and will develop, deploy and integrate enriched and advanced mobile TV functionality. Deployment will initially be targeted at residential consumers.

Síminn already offers IP-based TV and radio services in Iceland, featuring more than 60 international TV channels as well as 11 local channels.  Additionally most Icelandic radio stations as well as 20 foreign music channels offering different music genres are available. 

Mobile TV is going from strength to strength: more than 120 operators around the world have already launched commercial services, 90% of them based on mobile networks.

With more than 50 contracts globally, Ericsson has taken a market-leading position in mobile TV by supplying about half of the solutions used in commercial launches. Ericsson’s end-to-end solution includes everything that is needed to provide Mobile TV, including network features, networks enablers, professional services and mobile phone clients.