Iranian software market to grow to $ 1.2 bln in 2007

Raqmiyat, a leading UAE-based Systems Integration firm, has appointed BASA as its exclusive business partner in Iran for its widely-popular GEMS ERP solutions, which provide unparalleled web-based integration for critical business processes covering manufacturing, point of sale to finance and accounting among others.

The partnership leverages the geographical reach and expertise of BASA in a bid to tap a burgeoning software products and services market, which is expected to grow by 45% in overall volume to an estimated value of USD 1.2 bln in 2007 according to a report from the Iranian Informatics Companies Association (IRICA).

For critical market customization, BASA will translate all marketing materials as well as user’s guide and documentation and user-interface into Farsi. The localization efforts have started and are targeted to be finished by the end of the second quarter of 2007.

“Our teams have previously collaborated on other projects, and we have taken note of the experience and domain expertise of its consultants,” said Tapas Roy, COO, Raqmiyat.

“The IT market in Iran is considerable but remains largely untapped with a limited presence of international vendors. Following our extensive research, we have developed our strategies and will keep evolving them to keep pace with shifting demands. Companies are shifting from traditional to integrated management systems, and our ERP solutions answer their needs at lower costs than other offerings in the market,” said Navneet Tandon, VP, Raqmiyat.