Ericsson to host multimedia services for BSNL in India

Ericsson has been awarded two hosting agreements for downloads and ringback tones with Indian operator Bharat Sanchar Nigam Ltd (BSNL), one of the largest public sector companies in India.

Under one contract, Ericsson is responsible for providing a content service that allows BSNL to tailor the ultimate customer experience. A next-generation portal that includes a variety of mobile content and applications will be used, giving subscribers the chance to order any type of mobile content – ringtones, games, pictures, video clips and software applications – via web, WAP or SMS.

The second agreement is for hosted ringback tones, one of the most popular and highest revenue-generating mobile data services available today. Ringback tones are tunes or other sound bites that replace the standard tone callers hear as they wait for their calls to be answered. The service is based on Ericsson’s Personalized Greeting Service.

Ericsson is responsible for end-to-end systems integration as well as hosting and day-to-day management of both services.