On December 13, Mexicans will experience a new way to shop for wireless devices when Nokia opens its first Flagship Store in Mexico in the new Antara shopping complex in Polanco. Featuring the widest selection of Nokia devices available, these stores feature an interactive, high-energy retail environment dedicated to educating customers and pairing them with the perfect wireless device. The Mexico location is Nokia’s sixth global Flagship Store, following launches in New York, Moscow, Chicago, Hong Kong and Helsinki.
Upon entering to the store, shoppers will find a wide range of Nokia products prominently displayed on a backdrop of multimedia and color-shifting walls, with the myriad of printed point-of-purchase materials so commonly found in most wireless retail stores noticeably absent. Instead, when a customer picks up a device, the multimedia screen behind that product changes from being part of a continuous band of full-motion graphics to interactive information with a listing of the features and benefits of that device.
When guests enter the Nseries Lounge, photo printers, stereo speakers, laptop computers and more are paired with Nokia’s devices, allowing visitors to print high-quality images from the 3.2 megapixel N93, or use high-fidelity speakers to listen to digital music tracks on devices such as the 4GB hard-drive equipped N91, or even learn how to synchronize music, contacts and more with the high-performance N90.
The Nokia Flagship Store houses Nokia’s luxurious line of handsets created by Vertu. Individually hand-crafted using precious materials and luxury processes often found in watchmaking, only the finest and most precious materials go into a Vertu handset, including diamonds, sapphire crystal, fine leather, polished ceramic, ruby bearings and luxurious housings of gold, stainless steel, and other fine metals. Each Vertu device also features a unique concierge key, allowing owners to be connected with one touch to a personal service professional. Vertu also ensures exclusivity with its regular, limited editions and numbered handsets.
“Antara is not only the premier shopping area in Mexico, it is the premier shopping address in all of Mexico. Antara is synonymous with the best brands, superior service and an elegant shopping experience which is exactly what we are delivering in our store location,” says Cliff Crosbie, Director, Global Retail and Trade Marketing for Nokia.
