Parrot swoops into Carphone Warehouse stores in UK

Parrot, one of the world leaders in wireless technology around the mobile phone, has announced a deal with The Carphone Warehouse that will see the UK‘s largest mobile phone retailer offer the Parrot MiniKit handsfree speakerphone in all 800 of its stores.
The Parrot MiniKit enables mobile users to wirelessly pair their mobile via Bluetooth with the device to make handsfree calls wherever they are. The black unit, about the size of a wallet, clips onto a car’s sun visor for safer calls when driving, but is equally suited to handsfree calls in the office or at home.

To support the retail deal, Parrot and The Carphone Warehouse will be executing a major co-branded marketing campaign including a radio competition with TalkSPORT to give away Parrot MiniKits and a MINI One car. Online support for the campaign will take the form of the www.drivehandsfree.co.uk microsite through which consumers can learn more about Parrot’s range and the recent legislation changes, helping drivers stay within the law avoiding 3 points and a GBP 60 fine.

The Carphone Warehouse already stocks the Parrot CK3000 Evolution and 3200 LS-Color handsfree car kits for which it will be offering free installation worth GBP 120 throughout June making it even easier for drivers to go handsfree.

The Parrot MiniKit will be available in all 800 Carphone Warehouse stores from June 1 for GBP 49.99.

Founded in 1994, Parrot has rapidly established itself as a pivotal global player for wireless mobile telephone accessories. It was one of the first companies to produce Bluetooth-based wireless hands free car kits, having identified this standard’s vast potential as early as in 1999. In 2006, Parrot sold about 3 mln units.
Today, 90,5% of its sales are generated outside of France, and a large percentage of its production is outsourced to selected partners. Parrot, quoted on the Euronext Paris, has achieved strong growth in its consolidated revenues, up from 80.9 mln euros pro forma in 2005 to 166.9 mln euros in 2006.