Overall sales of BMW, Mini and Rolls-Royce vehicles continued to grow, making it the BMW Group's best ever September. A total of 199,799 vehicles were delivered to customers, an increase of 5.3% on the same month last year (189,664).
“The first three quarters of 2014 were also the most successful in the company's history,” a statement issued by the Group in Munich said.
The announcement came as local distributor Char. Pilakoutas Ltd launched the Series 2 Αctive Tourer during an event at the newly opened Limassol Marina (see photo at left).
A total of 1,529,880 vehicles have been sold in the year-to-date, up 6.5% compared to the same period last year (prev. yr. 1,436,166).
"As in the first three quarters overall, we've had a record September with growth in Europe, Asia and the Americas. This increase comes despite external factors continuing to influence a few individual markets," said Ian Robertson, management board member.
"BMW i can celebrate several milestones this month: more than 10,000 BMW i3s have been delivered to customers this year and 341 BMW i8 customers have received delivery of their cars since sales began in the summer. The other new models we have launched in the last 12 months are also selling well and we are confident that the BMW 2 Series Active Tourer, which went on sale in September, will further boost sales. It's the most dynamic vehicle in its segment and will bring new customers to the BMW brand."
September saw worldwide sales of BMW brand vehicles grow by 6.1% to a total of 167,584 vehicles (prev. yr. 158,017). Global sales of the brand in the first three quarters of 2014 rose 9.1% on the same period last year with 1,319,492 vehicles delivered to customers (prev. yr. 1,209,584).
September saw Mini brand sales increase compared to the same month last year with a total of 31,871 vehicles delivered to customers (prev. yr. 31,314 / +1.8%). Deliveries of the new generation Mini that was launched in spring jumped 18.2% in September (15,337 / prev. yr. 12,977). The year-to-date sales figures for the brand overall are down 7.5% due to the model change (207,529 / prev. yr. 224,282).
Rolls-Royce remains on target for another record year in 2014. The keys to 2,859 Phantom, Ghost and Wraith models were handed to customers in the nine-month period from January to September (prev. yr. 2,300 / +24.3%). Rolls-Royce continues to see strong customer demand across all models, including significant orders for the luxury manufacturer's latest model, Ghost Series II, with first customer cars due to be delivered in Q4 2014.
The upward trend also continues at BMW Motorrad, where a total of 9,991 motorcycles and maxi-scooters (prev. yr. 9,264 / +7.8%) were delivered to customers in September. Sales for the year-to-date are up 7.6%, totaling 100,217 (prev. yr. 93,154). This is the first ever year BMW Motorrad has sold more than 100,000 motorcycles and maxi-scooters in the first three quarters of the year.
Meanwhile, local distributor Char. Pilakoutas Ltd. launched the Series 2 Αctive Tourer during an event at the Limassol Marina, attended by the German Ambassador in Cyprus Nikolai von Schoepff and the Regional Manager for BMW Christoph Svoboda.
The dealership said the new Series 2 Active Tourer represents a new philosophy in transport by combining state of the art technology, sporty performance and a sense of practicality as regards its roominess and on board equipment.
