Hisense launches world's fastest Smart TV

With the introduction of VIDAA, Hisense is providing easy, intuitive operation of advanced Smart TV features and functionality. VIDAA simplifies and enhances a passive, lean-back consumer experience with a new simplified remote control, intuitive channel surfing and four distinct content "silos" that make it easier for the entire household to access desired content.

Hisense announced in Beijing it is providing the global consumer electronics community and end-users across the world with the first look at what it promises will be the best-balanced coupling of connectivity, functionality and image performance. The four silos are designated by a specific button on the remote, representing Live TV, Video On Demand, Media Center for personal content, and Applications. Users can easily navigate among the silos and view uninterrupted content as images slide into view. This new type of user interface was designed to align with the passive nature of the 10-foot, lean back experience, which favors consumption-friendly TV over complicated and controlled interaction.

Global shipments of Smart TVs exceeded 50 mln sets in 2012 and are expected to increase three-fold to 150 mln sets by 2015.

VIDAA TV is an interface designed and engineered by Jamdeo, an innovative joint venture company founded by Hisense and based in Toronto, Canada. Although initially launching in China this week, all indications point to a Q1 2014 North America launch for VIDAA TV.