Nokia Music Store Italy: more than 4 mln songs

Nokia has launched its new digital music site in Italy, Nokia Music Store, which already has a catalogue of more than 4 mln songs including top selling records from Universal Music Group, Sony BMG Entertainment, Warner Music and EMI, independent labels, and new national talent. With the launch of the store http://music.nokia.it, Italian consumers can enjoy music of all types on their mobile device or PC whenever they want and however they want, using a combination of downloads and streaming services.
Nokia Music Store focuses on the local market, strongly associated with the consumer, as more than 54% of the music that is sold in Italy is local.
Nokia has reached agreements with important and relevant record labels, with global and local aggregators such as The Orchard, IODA, Kiver, Made In eTaly, Wondermark and with local record labels such as Sugar, Carosello, Universo, Edel, with the objective of offering a broad range of genres and artists.
"With the launch of the store, Nokia aims to make available to all Italian users the music that they want at any moment they want, with all the facilities that mobility permits nowadays," said Andrea Montagnini, Nokia Music Manager, Italy.
Nokia Music Store can be accessed via a PC at http://music.nokia.it, as well as via the Nokia Music Store icon on mobile devices such as the Nokia N85, N78, N95, N96, as well as a growing range of Nokia devices. It also offers on-demand music streaming. For a monthly fee consumers can listen to as much music as they want on their PCs. It also has a pre-listening application of 30 seconds which allows the user to sample and identify each track.
Tracks cost 1.00 EUR each (incl. VAT), whilst whole albums are generally 10 EUR. The streaming service, based on monthly subscription and which enables the user to listen to any music desired without limit, costs 10 EUR. All songs and albums can be paid for by credit card. Nokia Music Store went live in the UK oin November 2007 and is now available in Germany, Finland, Ireland, Italy, the Netherlands, Australia, France, Singapore, Spain and Sweden.