Ericsson in hosted mobile advertising with KPN, IPTV in Portugal

Ericsson and Dutch mobile network operator KPN have signed a contract for hosted mobile advertising to manage and deliver targeted advertisements to be displayed on mobile phones and other devices.
The hosted service enables KPN to deliver targeted advertisements based on consumer preferences to individual network users via mobile internet pages and various messaging services. The advertisements can be targeted based on each user's personal preferences. Advertising agencies can create and maintain advertisement campaigns through reporting tools.
KPN has piloted mobile advertising services with major advertisers and is currently testing them further.
"KPN's vision is to reduce waste of advertisers' media spending and to deliver relevant offers to its consumers based on their desires. Ericsson is a crucial partner in realising this vision, and is willing to help KPN shape this developing market," said Patrick Kuijsters, marketing director KPN Mobile.
Mobile advertising is a developing medium that supports new business models with promising forecasts. Mobile devices, as the most personal medium, provide opportunities for these new business models.
Meanwhile, Ericsson has also signed an agreement with Portuguese triple play operator Sonaecom to provide and integrate its open, standards-based, end-to-end IPTV solution. It includes Ericsson's new IMS-based IPTV middleware and enables the operator to deliver personalized and interactive TV experiences to subscribers.
"Ericsson's complete solution will help us achieve our IPTV vision of bringing our customers personalized and interactive multimedia services, and provides us with the integration skills we need to deliver to consumers an individualized TV experience across multiple networks," said José Pinto Correia, CTO, at Sonaecom.
Today, with more than 240 IPTV deployments worldwide, Ericsson is already providing best-in-class video experiences – matching the most demanding consumer expectations for high-quality pictures, multi-screen viewing and increasing volumes of on-demand content across any platform, to any device.