Motorola, Inc. has expanded its ROKR portfolio with three new music-optimized devices that provide a range of styles for mobile music fans. The lineup includes MotoRokr EM30, a candybar phone using Motorola's ModeShift technology, Rokr EM28, a clamshell device with sonic features and touch-sensitive keys, and Rokr EM25, a slider with FM radio sharing capabilities.
"Following the path of our award-winning Rokr E8, the newest additions make listening to and discovering new music accessible and affordable for everyone," said Steve Lalla, corporate vice president, mass market, Motorola Mobile Devices. "From uncovering new music with friends through our FMShare feature to enjoying surround-sound quality audio, these new phones deliver the music you want whenever, wherever and however you want to hear it."
EM30: 50% Talk, 50% Music, 100% You
One moment Rokr EM30 is a mobile phone; the next, it transforms into your favorite music player. It uses Motorola's ModeShift technology to illuminate the keyboard — red keys illuminate in music mode and a brilliant blue keypad appears in phone mode — taking users from talk to text to complete music immersion with a touch of a button. With colorful cues that let users know exactly which mode they are in, the EM30 connects the sounds that matter most: family, friends and favorite artists.
In addition to the basics in talking and texting, the EM30 is loaded with other features for music lovers too, including high-fidelity audio and seconds-fast MP3 downloads for listening to favorite tunes.
Consumers will know the artist and song playing on the FM radio with Radio Data System (RDS) technology. The 3.5mm stereo headset jack provides consumers the flexibility to use the headset of their choice with Rokr EM30.
Compatibility with Windows Media Player 11 provides the freedom to download music from more than 200 online music stores worldwide.
EM28: Sonic Performance
The Rokr EM28 offers easy access to a genuine music-player experience in a familiar clamshell design and allows users to control their music using touch-sensitive keys that appear only when they're needed. The front of the phone shows the name of the artist and song without even opening the flip.
High-speed USB 2.0 helps users transfer music from their PC with simple drag and drop — no special software required.
The EM28 has sonic features that enhance the music's performance. A 3D sound effect gives music a surround-sound quality and an audio equalizer provides 11 pre-set music genres, including rock, reggae and pop for optimal listening. Consumers also can boost the bass up to nine decibels.
EM25: Get What You Need
The Rokr EM25 offers a genuine music player experience including immediate access to a stored music library and built-in FM radio, in a sleek, quality handset. The phone has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favorite station with friends by sending it in a text message and SONGID technology to identify a song while out and about, then download and listen to it on the phone.
Availability
Rokr EM30 is expected to launch first in Taiwan then in other markets throughout the quarter, while EM28 and EM25 will be available later this quarter around the globe.
