CYPRUS: CIIM launches new digital marketing specialisation for the MScM

CIIM is pleased to announce a new specialisation area for the Master of Science in Management Programme. In line with CIIM’s policy to bring best foreign professors, the new Digital Marketing Specialisation of the MSc Management has been designed in collaboration with leading Digital Marketing professionals from abroad. More specifically, participants will qualify to receive the Professional Diploma in Digital Marketing issued by the Digital Marketing Institute (DMI) of Ireland www.digitalmarketinginstitute.com. The Digital Marketing Institute is the world’s leading professional institute in the field of Digital Marketing. Working closely with expert practitioners, the Institute promotes best current practice, theory and applied skills in Digital Marketing for individuals and organisations. The DMI's Professional Diploma is the most widely taught, industry-accredited qualification. We chose them as our partners to ensure that our students are receiving the most up-to-date information available during the training course.
The new Digital Marketing Specialisation is ideal for anyone involved in the planning, implementation and measurement of digital strategies, or anyone who would like to pursue a career in this area. CIIM’s MSc Management is a rigorous Master programme, which equips participants with an international standard of expertise in management aspects. The core courses cover the four main management functions: managing people, managing operations, managing finances and managing sales/marketing. The programme is fully accredited by SEKAP and recognized by KYSATS.

Combining a broadly based business degree with the specialised knowledge in such growing area as Digital Marketing is an excellent career opportunity for a recent university graduate. To quote Mr Ian Dodson, Co-Founder and Director of DMI, “all of the current innovation and thinking in marketing is happening through the various digital channels. At a time of uncertainty in the global economy, now is the time to develop a skill set in a field that is truly recession-proof.”

The new specialisation programme focuses on the planning, implementation and measurement of the Digital Marketing strategy. It includes an intensive Digital Marketing Boot Camp which is followed by a group project-based course, allowing participants to apply, practice and master what they have learned.

The Digital Marketing skill set will open up new career opportunities for the postgraduate management students. There is an increasing demand in Cyprus and abroad for such professionals. The use of digital media is becoming a must for all businesses as well as government and non-government organisations. Companies are looking for professionals with the market relevant skills and knowledge. While the job market in Cyprus remains depressed and in many professions the young graduates are struggling to get a job simply because companies prefer people with experience, the situation in the digital marketing job market is different. Companies begin to realise that young people today are naturally good at using social media and they also understand better the way young consumers make their choices. This partially compensates for the lack of work experience, and therefore, a young graduate – provided that she or he possesses a credible degree and the right skill set – gets an excellent chance to be hired for a position in digital marketing.