Lufthansa is embarking on the next round of its partnership with Disney following the film ‘Planes’, this time with the voluptuous Miss Piggy and her sweetheart Kermit appearing in the in-flight entertainment programme in time for the German premiere of ‘Muppets Most Wanted’ on May 1.
Under the slogan ‘Join the Muppets. With Lufthansa’, the carrier is presenting the new Disney film with a broad-based on- and offline campaign so that passengers of all ages get to enjoy the global premiere on board an airliner on July 1. Muppets fans can also look forward to plenty of fun and prizes before, during and after their trip.
Just in time for the Easter holidays, Lufthansa employees will be handing out Kermit and Miss Piggy sleep masks to passengers at the hubs in Frankfurt and Munich. The masks are decorated with the eyes of the two stars, and make the flight even more relaxing for those wearing them, as well as giving fellow passengers something else to smile about. During the flight, younger passengers can look forward to Muppets presents, such as drinking straws, postcards and a Muppets activity book, while the in-flight entertainment includes the feature film ‘The Muppets’ to get all fans furry characters in the mood for the new ‘Muppets Most Wanted’.
During the school holiday period in April and May, the Muppets will also be the main attraction at the family check-in desks in Frankfurt and Munich – figures from the film will adorn the airport signs, and there will also be the popular Muppets boarding cards for children and their cuddly toys.
On www.LH.com/muppets there are three online games to be played, each presented by a character from the film. They will bring the Muppets cult back to life again. Whether they choose to help Kermit search for the lost Muppet family at the airport or watch Miss Piggy at large in the art world, entertainment is guaranteed. All those interested can also send greetings cards from the Muppets to their friends as an e-card or as a real postcard.
In addition, Lufthansa also has plenty of prizes to be won. The first prize is a trip for four people to Los Angeles with a visit to the Disney film studios – including flight, hotel accommodation and car hire.
A trailer, which has been screened in cinemas since April 1 and will later open the main feature, offers a very special treat for Muppets fans: Miss Piggy, on board in Business Class, prepares viewers for the film in her own inimitable way. The trailer will also be shown in a slightly adapted version on Lufthansa’s in-flight entertainment before the Muppets films (available in German and English on http://www.youtube.com/user/Lufthansa/featured ).
At the heart of the new Muppets film is the green frog Constantine, who is a dead ringer for Kermit, apart from a conspicuous mole on his right cheek. In contrast to his deadpanning doppelgänger, however, he is a nasty piece of work. Constantine is the most dangerous criminal in the world, who has escaped from prison and now has a price on his head. While on the run, his resemblance to Kermit causes plenty of comical calamities. And what’s more, the villain could not have turned up at a worse moment, because the Muppets are just embarking on a European tour and travelling to London, Madrid, Dublin and Berlin to promote their new show.
More information is available from www.lufthansagroup.com
