MTN, IMImobile to bring mobile online content to 103 mln users

Millions of mobile and online content users across Africa, the Middle East and Cyprus will reap the benefits of a landmark tie-up between MTN and IMImobile, an India-based software and managed services provider.
The strategic partnership will allow MTN's 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music (with local and international flavour), sports, games, entertainment, news and more. It will also enable MTN to launch new income-generating voice and data services across its global footprint.
One of MTN's new content streams will be the 2010 FIFA World Cup of which the mobile operator has exclusive global mobile content rights. Accordingly, MTN will leverage its IMImobile partnership to deliver 2010 FIFA World Cup content on subscribers' handsets, including soccer match news, fixtures, match results as well as team and group profiles.
“IMImobile's value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost Average Revenue Per User (ARPU) and keep MTN at the forefront of innovative services,” said Nozipho January-Bardill, MTN Group Corporate Affairs Executive.
MTN has already introduced a number of products and services on its portal and on www.mtnfootball.com during the FIFA Confederations Cup in June this year.
IMI mobile will deploy its Service Delivery Platform (SDP), including its DaVinci Content Management System (CMS).
As at June 30, MTN recorded 103,2 mln subscribers across its operations in 21 countries in Africa, Asia and the Middle East.