The Leon roars, beer sales up in Cyprus

Leon beer, brewed and bottled by Photos Photiades Breweries, continues to gain popularity among locals and tourists as it saw sales rise to 5 mln bottles last year, or 1.65 mln litres, representing a market share of 4.1% among the local beers, dominated by arch-rivals Carlsberg and Keo.
With its claim-to-fame being that it is the oldest brew in Cyprus since 1937, Leon sales are expected to exceed last year’s levels and possibly reach a new record in 2009. A company announcement said this confidence is based on healthy sales reported in the first four months of this year.