Nokia adds Motor Trend, Automobile magazine to Media Network

Nokia announced that Source Interlink Media, a leading vertically integrated magazine publisher with more than 75 titles, has joined the global Nokia Media Network, a mobile advertising network comprised of blue-chip publishers, Tier 1 mobile operators and Nokia media properties.  The Nokia Media Network’s wide reach of a global mobile audience is yielding click-through rates averaging 10% in certain channels.

The collaboration will incorporate mobile Web properties, including Motor Trend and Automobile Magazine, into the Nokia Media Network, which allows advertisers to place ads on high-quality publisher and operator mobile Web pages, as well as Nokia properties, representing a reach of more than 100 million mobile consumers around the globe.

“The Automotive Channel in the Nokia Media Network is already a top destination for our auto advertisers,” said Vice President and Head of Nokia Interactive Mike Baker. “Adding these leading automotive publications to our network will enhance our ability to target mobile consumers who are auto aficionados or in the market for a new car.”

Nokia Interactive was formed when it acquired mobile advertising leader, Enpocket, in October 2007.  Nokia provides mobile advertising on its Media Network and award-winning mobile marketing services to top brand advertisers like Hyundai and Land Rover.