Project 95 – Explore China with Nokia Nseries

Nokia’s “Project 95” will take Peter Schindler – a seasoned traveler – on a 20,000 kilometer Nokia-sponsored road-trip across China. Peter will be equipped with various Nseries devices, most notably the N95. He will keep a record of his excursions by maintaining a mobile blog that shares his thoughts and images taken through his mobile phone, which can access the internet anytime and anywhere.

“I am looking forward to this adventure, driving across China,” said Peter, who has traveled by himself over 1 mln kms throughout Europe, the United States, and Asia. “I am eager to explore the modern lives of Chinese people; their thoughts on life and their expectactions for the future. The N95 will allow me to share my experiences with people around the world.”

The Nokia N95 will be Peter’s most important and powerful partner. The Nseries flagship device was launched in September 2006 and will debut in China in May. The all-in-one multimedia computer features an innovative 2-way slide design, an integrated Carl Zeiss five megapixel camera, GPS and multimedia player. The device features a large 2.6″, 16.7-million-color QVGA display – allowing users to watch and record videos, listen to music, take high-quality photos, browse the internet, use instant communication, search on the internet, and access e-mail while on the move.

“Project 95” will also raise funds for the China Youth Development Fundation (CYDF) to support sports and education programs for children in remote regions. When the trip ends, Nokia will put the car that Peter drives for auction, the Caterham Superlight R300 sports car – proceeds will be donated to the CYDF. The public can also contribute donations through various channels during the road trip.

“It is more than just a road trip. It is a journey to discover a real and modern China,” said Dan Wong, Vice President, Sales and Channel Management, Multimedia, China Area. “This very spirit of discovering reflects the essence and capabilities of Nokia Nseries multimedia computers.” Peter’s 95-day adventure will cover 20 provinces and municipalities across China.

Visit project95.sina.com.cn for updates regarding Peter’s adventure. Peter will also share pictures and videos with netizens – taken with his Nseries devices.

Netizens can also actively participate in the journey: they can advise a route for Peter, ask him to deliver personal greetings to friends, and vote on a name for Peter’s car, among other things.

Peter commences his journey in Shanghai on May 9 and conclude the trip in Beijing on August 12.

Peter is the owner of On the Road Editions Ltd. which publishes books about the joys and adventures of traveling by car  and organises soft-adventure driving holidays in China to show as many people as possible just how beautiful the Middle Kingdom can be.