Motorola, Inc. has announced four new additions to its extensive mass market portfolio, including the W218, W360, W380 and W395. Building on the MotoMobile portfolio additions announced at 3GSM, Motorola’s mass market portfolio will continue to meet the diversified needs of consumers around the globe by providing mobile experiences that deliver uncompromising style, innovation and entertainment — at an affordable price.
As mobile markets continue to evolve, the desire for value-added, yet experience-rich devices, continues to grow. Motorola is bringing these in-demand MotoMobile devices to new consumers with key features such as a camera, video capability, Bluetooth technology, extensive battery life, great color displays and integrated FM radio. And in many cases the devices use Motorola’s flexible new AJAR applications framework.
The new additions to Motorola’s MotoMobile portfolio include:
– W218, a slim and affordable GSM candy bar phone features an FM radio, VGA camera and elegant design that feels comfortable in the user’s hand. It brings a fresh and appealing look to the entry-level mobile device space and also delivers the best of the basics, including outstanding battery performance, large storage capacity, and speakerphone.
– W360, a multimedia device for the masses, the ultra-thin GSM candy bar blends the best of innovative design with easy usability. With full multimedia features including MP3 ring tones, a 4x zoom VGA camera, FM radio, office-quality speakerphone and 5 MB of integrated user space, it is made for great communication, at work or at play.
– W380, a sleek GSM flip-phone a for everyday people. Users can stay connected and entertained with Instant Messaging, SMS and MMS capabilities, along with fun extras like a 4x zoom VGA camera and FM radio. It can act as a storage device, computer with ease via the mobile USB feature.
– W395, delivering maximum features at an affordable price, this easy-to-use GSM flip-phone has a variety of multimedia tools, including a 1.3 megapixel camera, video capture and playback, messaging capabilities, Bluetooth and great battery life, stylish metal front flip, up to 2GB of removable memory.
The W360, W380 and the W395 are integrated with Motorola’s AJAR software framework for increased functionality. The AJAR applications framework is ideal for the mass market, and is designed to add flexibility, an enriched application development environment and provide support for operator’s branded services.
All handsets are expected to be available in the second half of 2007.
