The Big Idea and creativity in PR

By Katerina Vati Mitsopoulou PR Consultant Allied Business Consultants   Behind every good public relations campaign is a Big Idea, the creative concept that make the message attention-grabbing and memorable. Creative thinking

Euro info campaign needs to sharpen up

Cyprus has cruised smoothly towards winning EC and ECB approval to join the euro-zone in January 2008 as the country managed to satisfy all the economic criteria for entry. The euro awareness

Suspension of trading of Cytrustees

The Cyprus Stock Exchange announced that it suspended the trading of titles of Cytrustees Investment Public Company Ltd from Wednesday, May 23, 2007 to Friday, May 25, 2007 (inclusive) after the Company’s

Pelendritou breaks 100m Breaststroke world record

Cypriot Paraolympic Games gold medalist, Carolina Pelendritou, broke Saturday the world record in women’s 100 metres Breaststroke, during the British International Disability Swimming Championships 2007, held in Sheffield, UK. Pelendritou’s time of

Archbishop Demetrios to visit Cyprus

by Apostolis Zoupaniotis Primate of the Greek Orthodox Church in America, Archbishop Demetrios, will visit Cyprus July 2-6, at the invitation of Cyprus President Tassos Papadopoulos. During his visit he will inaugurate