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In the present turbulent times of a fragile economy and instability in the Cyprus political spectrum, the wise words of a pioneer should be sought out to guide ordinary folk out of their troubles, while anxious, young professionals need to follow the well-trodden paths of experienced business people many of whom have been successful, then failed and succeeded again, often completing this cycle several times.
One such beacon in the business world is Photos Photiades, founder 75 years ago of the trading company that bears his name. From a humble school teacher during WWII, Photiades saw opportunities to be made in commerce and quickly left his mark in the retail trade, importing and selling what are nowadays called “fast moving consumer goods”, then dabbling in manufacture and export of tobacco goods, before returning to build up his empire on home ground. This now includes the first Carlsberg brewery outside Denmark, soft drinks and a winery, investments in real estate and insurance, and more recently a drinks distribution company, the brainchild of his successors.
But what is commendable is that at the ripe age of 94, Photos Photiades has the energy and generosity to offer advice freely to the next generation of businesspeople, as well as nation builders, as was the recent case of his “risks and benefits” suggestions to the island’s two community leaders, as they embarked on their attempts to reconcile, find peace and unite the country.
Having embraced literature and philosophy, earning a doctorate along the way, Photos Photiades says that in order to deal with any crisis (WWII, poverty, start of the Republic, inter-communal strife, invasion and occupation, 2013 financial crash) one needs to “philosophise” the situation. “Always look ahead”, he says humbly, “and widen your horizons”, politely evading questions such as “which was the best/worst time of your career.” Instead, he says, generally speaking, that there are constant challenges, but one needs to treat each occasion and each rival with respect.
Simple words, perhaps, but wise nonetheless.
Perhaps it is time we all returned to our school books, and learned from the experiences of the patriarch of the business community.
