New Social Media Analytics from Actix Enables Operators to Identify and Target New Revenue Opportunities

LONDON--(BUSINESS WIRE)-- Actix, the world leader in mobile network analytics and optimization, has integrated live social media sources into the ActixOne platform, enabling mobile operators to identify new revenue opportunities in untapped areas of demand and target these with pinpoint precision.

Unique to Actix, this powerful social media enhancement tracks public, geo-located social media activity across every operator network, using sources including Twitter, Flickr and Instagram. Operators can easily discover pockets of demand that occur in holes in their network coverage and then exploit these with investment and optimization strategies to attract new subscribers.

By combining geo-located social media data with subscriber experience, network and competitive intelligence, ActixOne provides operators with a complete, detailed picture of subscriber behaviour and experience. Network issues can be spotted quickly and hotspots of demand easily identified, so optimization strategies are prioritized and targeted in areas that will see the greatest return on investment.

Optimization strategies can be built around VIP subscribers and those with the greatest social influence, to build advocacy and protect brand reputation. The ability to see beyond their own network also allows mobile operators to target marketing strategies in areas where competitors are falling short, to seize market share.

Bill McHale, CEO at Actix, said: “Integrating geo-located social media data into network optimization is a breakthrough in customer experience analytics and is set to play a fundamental role in shaping operators’ network investment and optimization decisions. Operators can now gain a richer insight into the experience of mobile users beyond their own networks, to generate significant new revenue opportunities and target investment with pinpoint precision for maximum return on investment.”

The new ActixOne social media tracking capability will be demonstrated on stand 6A71 at this year’s Mobile World Congress.

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About Actix

Actix is the recognized global leader in mobile RAN analytics and optimization, providing the world’s operators and vendors with actionable subscriber, network and competitive intelligence to realise the full potential of their networks.

Founded in 1991, Actix has built an unrivalled customer base of over 400 operators and equipment vendors who use its award winning solutions to rollout LTE on time, improve customer experience in the RAN and optimize multi-vendor 2G, 3G and 4G networks.

Actix has been a driving force in transforming the world’s mobile networks, delivering cutting-edge, carrier-proven solutions that are the de facto standard. With offices across Europe, North America, Latin America, the Middle East, Asia, Australia, China and Japan, Actix can offer the scale and global perspective that is critical in today’s dynamic mobile landscape.

For more information, visit www.actix.com