Research and Markets: Emerging Opportunities in the Turkey's Cards and Payments Industry

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/m5mwm9/emerging) has announced the addition of the "Emerging Opportunities in the Turkey's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape" report to their offering.

The cards and payments industry in Turkey demonstrated robust growth during the review period (2008-2012). In terms of volume, the industry grew at a compound annual growth rate (CAGR) of 8.58%, to reach 144.5 million cards in 2012. The increasing acceptance of cards in retail outlets, growing consumer preference for cashless transactions and improved banking infrastructure has contributed to the review period growth. The industry size in terms of volume is expected to grow at a CAGR of 4.38% over the forecast period (2013-2017), to reach 183.8 million cards in 2017. While cash continues to be an important part of the overall payments system, it is increasingly being displaced by the cards payments channel. To capitalize on consumer preferences, banks and card issuers have adopted various marketing and pricing strategies to encourage customers to increase card payments. Common strategies include offers, product discounts, reward points and insurance coverage. A complete cashless payment system is planned by 2023. To encourage consumers to opt for card payments, the Interbank Card Center of Turkey (BKM) launched the Bye Bye Cash' campaign across media and social networking sites to promote card payments as a more effective payment method. With campaigns such and initiatives from the Turkish authorities, an increase in card transaction volume is projected to increase over the forecast period.

Key Topics Covered:

1 Executive Summary

2 Attractiveness and Future Prospects of Cards and Payments Industry

3 Analysis of Cards and Payments Industry Drivers

4 Emerging Consumer Attitudes and Trends

5 Competitive Landscape and Industry Dynamics

6 Strategies Adopted by Key Competitors

7 Industry Size and Growth Potential of Cards and Payments

8 Company Profiles, Product, and Marketing Strategies

• Akbank T.A.S.
• T. Garanti Bank A.S
• Yapi ve Kredi Bankasi A.S
• T.C. Ziraat Bankasi A.S

For more information visit http://www.researchandmarkets.com/research/m5mwm9/emerging