DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/c2gsbx/india_ooh) has announced the addition of the "India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth" report to their offering.
The report titled "India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth" provides a comprehensive analysis of market performance in past and expected trend to be followed in future. The publication discusses market size, which is further segmented on the basis of Physical and Digital ad space; by places used such as Billboards, Transit Displays and Street furniture; by sectors such as FMCG, Auto, Media & Entertainment, Telecom and Financial Services.
The report entails the market share analysis and company profiles of major players and list of major 40 advertising agencies in the OOH advertising industry. The report also provides the major trends and developments which are driving the growth of OOH market in India over the last few years. Future outlook of this market in the country has been provided on the basis of revenue and along with effects on the macroeconomic factors.
Key Topics Covered:
1. Global Out of Home (OOH) Advertising Market Overview and Size, 2008-2014
2. India Advertising Industry Introduction
3. India OOH Advertising Industry
4. India OOH Advertising Market Segmentation
5. Government Regulations
6. Physical OOH Advertising Market
7. Digital OOH Advertising Market
8. Competitive Structure in India OOH Advertising Industry
9. Company Profiles
10. Growth in Tier 2 and 3 cities - Cluster Growth
11. SWOT Analysis
12. Porters 5 Forces Analysis
13. Trends and Developments in the OOH Advertising Industry
14. Mergers and Acquisitions, Investments in Outdoor advertising in India
15. Scope and Opportunities
16. India OOH Advertising Industry Future Projections, FY'2015 - FY'2019
17. Macro-Economic and Industry Factors: Historical and Projections
For more information visit http://www.researchandmarkets.com/research/c2gsbx/india_ooh
Source: Research and Markets