Sept. 2, 2014 16:48 UTC

Research and Markets: India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth" report to their offering.

The report titled "India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth" provides a comprehensive analysis of market performance in past and expected trend to be followed in future. The publication discusses market size, which is further segmented on the basis of Physical and Digital ad space; by places used such as Billboards, Transit Displays and Street furniture; by sectors such as FMCG, Auto, Media & Entertainment, Telecom and Financial Services.

The report entails the market share analysis and company profiles of major players and list of major 40 advertising agencies in the OOH advertising industry. The report also provides the major trends and developments which are driving the growth of OOH market in India over the last few years. Future outlook of this market in the country has been provided on the basis of revenue and along with effects on the macroeconomic factors.

Key Topics Covered:

1. Global Out of Home (OOH) Advertising Market Overview and Size, 2008-2014

2. India Advertising Industry Introduction

3. India OOH Advertising Industry

4. India OOH Advertising Market Segmentation

5. Government Regulations

6. Physical OOH Advertising Market

7. Digital OOH Advertising Market

8. Competitive Structure in India OOH Advertising Industry

9. Company Profiles

10. Growth in Tier 2 and 3 cities - Cluster Growth

11. SWOT Analysis

12. Porters 5 Forces Analysis

13. Trends and Developments in the OOH Advertising Industry

14. Mergers and Acquisitions, Investments in Outdoor advertising in India

15. Scope and Opportunities

16. India OOH Advertising Industry Future Projections, FY'2015 - FY'2019

17. Macro-Economic and Industry Factors: Historical and Projections

18. Appendix

Companies Mentioned

  • BIG Street
  • DDB Mudra Group
  • Laqshya Media Group
  • Selvel One Group
  • TDI International India
  • Times OOH

For more information visit


Research and Markets
Laura Wood, Senior Manager
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Source: Research and Markets