Crimson Hexagon’s ForSight™ Platform Enriches Somera’s Social Media Analytics Offering for Customers
BOSTON--(BUSINESS WIRE)-- Somera, a social media analysis and research company in Turkey, today announced a new partnership with Crimson Hexagon, a leading provider of social media analytics software. Through the implementation of Crimson Hexagon’s ForSight™ platform, Somera will identify relevant social media conversations and provide customers with robust and actionable social media insights.
Crimson Hexagon’s ForSight social media analysis technology will assist Somera in meeting the strategic needs of its client roster, which includes companies in the banking, media and broadcast TV industries. Using Crimson Hexagon’s ForSight, Somera will incorporate in-depth conversation analysis and consumer research into their reports and advisory services to their clients.
Sercan Çelebi, chief operating officer of Somera said, “Social media is a crucial source of consumer insights, trends and opinions. Every social channel has its own leading crowd and character, and the theme of each can differ periodically. The ways consumers share through Facebook can differ from how they share through Twitter and blogs, for example. Bringing out relevant insights requires a broader perspective, a more in-depth dataset and the best technology. We selected Crimson Hexagon as our primary solution partner to do just that.”
Çelebi continues, “Through our partnership we are able to provide clients with accurate and actionable social media insight. The Crimson Hexagon ForSight platform’s unique opinion analysis algorithm brings the human perspective into the equation, as the data is trained by the human eye to produce data-driven insight and results. Crimson Hexagon’s technology does not simply count social media mentions or binary comments, but provides a view of the genuine sentiment and opinions around a brand or topic of interest. When looking for an ideal partner, we looked at features and benefits that would give us in-depth insight and nothing we’ve experienced comes close to providing us with the intelligence and user-friendliness provided by Crimson Hexagon.”
Along with access to the full Twitter Firehose, Crimson Hexagon collects and archives many additional global social media content sources. Crimson Hexagon’s ForSight platform currently leverages an in-house data library of more than 500 billion social media posts. Presently, Crimson Hexagon adds one billion posts to its database every two days. This depth and breadth of on-demand social data allows Crimson Hexagon’s global partners such as Somera to analyze a comprehensive set of social media conversations and to compare available data and results going back to 2008, providing powerful consumer insights to aid in strategic business decision-making.
Luke Moore, EMEA sales director, Crimson Hexagon said, “Through the partnership with Somera, we have the ability to power in-depth analysis and actionable insight into how consumers are engaging on social media to inform key business decisions for brands and help Somera continue to enhance its offerings to customers in the banking, media and TV industries.”
Ideal for global partnerships with companies like Somera, the patented analysis algorithm that powers the ForSight platform is language agnostic and can perform analysis in any language. Customers can easily leverage Crimson Hexagon’s global content sources and language-independent analysis capabilities without additional complex set-up processes.
Somera is a new generation social media analytics platform which digs Twitter’s long-term retrospective data and other social media platforms to generate consumer insight, running extensive content and trend analysis and also monitoring social media buzz around TV programs, providing rating, reach, share and brand affinity. Besides FMCG, banking and TV industry; Somera also works with advertising industry, providing social media research outputs and content for leading marketing magazines such as AdAge, Campaign Turkey and Marketing Türkiye.
About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, Crimson Hexagon ForSight™ platform delivers the industry’s deepest and most actionable insights from social media data to hundreds of brands and agencies. Clients include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, and Twitter, and leading agencies such as Droga 5, CP+B, HUGE, and We Are Social. Find us on Twitter @crimsonhexagon.
Elizabeth Breese, 617-547-1072
Melissa Latham, 978-518-4523
Source: Crimson Hexagon